In today’s digital marketing world, technology is continuously developing to make almost everything easier. Bright minds across the globe are constantly on the lookout for new methods, new ideas and even an entirely new realm of evolution for the digital world.

Digital marketing companies are keeping abreast with the latest changes at any given point of time. The best and renowned SEO companies in Toronto, like Nova Solutions and Qode Media, are always keeping a close eye on Google’s next move.

Search Engine Optimization (SEO) is one such field that has seen a paradigm shift almost every year. For those of you who are still not aware, SEO is the process of increasing the visibility of your content on a web page or website.

Everyone; a blogger or an entrepreneur aims to get a high click-through rate to their websites. Through this, they want to bag a visible spot in Google’s search algorithm. So, in this constantly evolving space, what is most important to make SEO effective? In other words, how you can “optimize” the use of SEO?

Google has been to known to use almost 200 factors to rank any website. Now, knowing this cannot really help you in efficiently using SEO to your advantage. This is because, out of the 200 factors, only a few have been proven, a few, still under the umbrella of controversy and the others are based on what we can call “nerd-knowledge conjectures”. Given these circumstances, it is hard to be sure on what factors to keep an eye on and which to focus on.

To make things easier for you, we have drawn you a sketch of “one” of the most important factors for Google when it comes to SEO.

Google’s Search Quality Senior Strategist, Andrey Lipattsev confidently states that one’s content is critical to the website. Although many tend to suggest that adding links to your website isn’t so important, there is a whole lot of danger in believing that. Think of yourself when you look through a site. Don’t you tend to always come back and open links once you are done with the article?

External links are a vital part of any SEO strategy. Marketing experts from the best SEO company in Toronto have said that SEO agencies focus on adding and building relevant links in order to get sites to be visible on first-page search results of Google. A strong correlation exists between getting effective SEO results and quality and number of links.

So, how does a search engine give value to a link? Here are two main ways that search engines assign importance to links:

The more important a site is, the more value it gets. For example, Wikipedia. You would need the help of link partners, to initially gain trust with search engines. And of course, the more popular the link, the better.

Search engines anchor texts as a huge factor for rankings. Examples are “click here,” where the link opens many results that are ranked mainly because of the anchor text of the inbound links.

As much as adding links may be the leading force in effective SEO, Moz Authority and page authority are equally important and must be included in any SEO strategy.

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