Retail and marketing, just like the rest of the world, are going digital. There are still physical advertising materials: mailings, business cards, leaflets, billboards; but they are on the decline, and will likely be fully replaced by digital signage in the next few decades. All varieties of advertising have one common goal: to get attention. Digital signage is no different, plus there are a few added benefits over traditional methods:
- The ability to show motion or animation
- Displaying multiple different scrolling messages or pictures
- More control over changes you’d like to make to your signage
- Almost always cheaper than physical materials
To those who have yet to dive into this effective new world of marketing, it can sound a bit high-tech and futuristic; but don’t feel intimidated, it’s far more common than you may realize. Consider the last time you were in a hotel lobby, airport, or even the last time you took a road trip. Digital signage is more and more frequently used in hotel lobbies to display amenities and attractions to guests. Airports use it to display flight information and advertise various products sold at the airport. Even on the highway, you may be seeing more and more digital billboards that are shared by multiple companies for advertising.
One of the more innovative ways to use digital signage to your organization’s advantage is to utilize Google’s Chrome OS Kiosk Mode. In order to use it, you’ll need a Chromebit, which allows you to turn any screen (a computer monitor, a TV, etc.) into your personal computer. It plugs into an HDMI port (assuming your device has one), making it very easy to use. Displaying your content on any screen you want is as easy as plugging in the Chromebit. Kiosk mode comes into play with this method of digital signage by offering an advertising-friendly mode of display. In other words, putting the device into OS’s kiosk mode allows you to run your application full screen without the standard properties like menus and toolbars, which your audience doesn’t need to see. There are companies who set this up themselves, but you can also go through a digital signage platform, such as Novisign, to help you navigate these steps and create the best design possible for your advertising. Most of these platforms offer helpful tools like an archive for your content, an easy way to put together “playlists” for your advertising material, and even ways to schedule what advertisements display at specified times.
The best news? You can take advantage of these great ideas and more really easily since the process is the same across all Chrome devices. If your organization or company has yet to make the switch to digital signage, consider this: there’s no reason not to. It’s cheaper to do, more visible to your consumers, easier to edit and change content, and it uses fewer resources and is better for the environment which can be attractive to today’s consumers.